It is important for you to do some research about consumers behaviour and what they have accustomed to the products related to your industry. That research will help you figure out how your product or service can help them trigger the user-experience.

Knowing your consumers and their demands benefit your business a lot. It helps you plan a strategy and products that are targeted to only that audience which will, in turn, help you to design your prototype specifically for your niche audience base.

Identifying not just the right features to be included in the product but also the unimportant and excessive features are necessary. The needless features can clutter up the product and aggravate the user-experience, therefore, they must be eliminated. It allows us to prioritize the correct functionalities to include in your product.

Every product is made to solve certain types of issues that your consumers face. Therefore, knowing those problems beforehand is important to design it in the proper way so that it solves the problems effectively.

Presence of similar products to yours in the market is not surprising. Looking at those products gives you direction and allows you to invest on what those products are missing. It allows you to figure out what functionalities your products should contain that will make it unique and different from others.

Every product is different from the other hence it needs different strategies and plans. In this regard, the very fact of deliverables remains different as well. Therefore, identifying whether your product would be simply an application or a web portal is necessary.